Teaching Objective
The course is designed to explore internationally recognized major theoretical concepts and applications of communication studies in subfields of Public Relations and Government Relations. Communication discipline borrows a lot of its theoretical base from psychology, sociology, anthropology, philosophy, critical theory, business management, economics, and linguistics. Hence, this course will address multidisciplinary theoretical issues related to the PR issues, echoing in a relationship development with stakeholders in organizational context. Coursework is designed to encourage students to give critical consideration to the place of theory within PR practice and to apply the theories on real case analysis
- Teacher: Franco Lin
- Teacher: Li-Hong Juang
